— During 2019-2020, we refreshed our brand identity to suit our refined purpose, fueling the creative and commercial success of our creatives. This also gave us a chance to unify our overall brand experience and build a common design language that could be used across the company.
Prototyping approach to design
— I led the UX prototyping efforts with the rebrand, where I closely collaborated with designers from our core product and growth, and our creative director to help visualize and fine tune our creative direction and test what worked and what didn’t. Majority of my work involved helping take and document decisions around how to interpret the creative direction to product design across all our product domains.